June 
22
 - 
June 
26
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On what date does the event take place?

The event is scheduled for Wednesday, May 31, 2024.

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AI x Tech Sandbox. Powered by PMG.
June 
22
 - 
June 
26
 | Miramar Beach, Cannes

The AI & Tech Sandbox is coming to Cannes Lions for the first time.

Join marketers, innovators, and forward-thinkers and take AI & tech from theory to real-world action.

Step off the Croisette and into a place to play with possibility.

RSVP
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What's Happening

We’re bringing together innovation, creativity, and connection through a series of standout experiences.

Discover how to become future-ready.

Whitepaper

Visionary Conversations

Go beyond theory with talks on how AI and emerging tech drive business impact.

Podcast

Interactive Tech Bazaar

Discover what’s next with hands-on demos and innovative solutions.

Meet Ups

Collaborative Meet-Ups

Join intimate workshops with industry leaders and like-minded peers. Space is limited.

Check Out the Full Agenda
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What's Happening

We’re bringing together innovation, creativity, and connection through a series of standout experiences. It's a place to pause, connect and refresh between sessions.

Discover how to become future-ready.

Whitepaper

Visionary Conversations

Go beyond theory with talks on how AI and emerging tech drive business impact.

Request to attend
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Podcast

Interactive Tech Bazaar

Discover what’s next” with hands-on demos and innovative solutions.

Request to record
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Meet Ups

Collaborative Meet Ups

Join intimate workshops with industry leaders and like-minded peers.

View agenda to RSVP
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Hours of Operation

Monday  | 8:00 am - 6:00 pm 


Tuesday  | 8:00 am - 6:00 pm 


Wednesday  | 8:00 am - 6:00 pm 


Thursday | 8:00 am - 6:00 pm 


Friday | 8:00 am - 2:00 pm

Where To Find Us

Come to play with possibility, and recharge while you’re here.

We’re open daily, providing a space to pause, connect, and refresh.

Drop into a session, stay for a conversation, and leave with something you can implement.

Address

Miramar Plage

64 Bd de la Croisette, 06400 Cannes, France

Hours of Operation

Monday - Wednesday

8:00 AM - 6:00 PM

Thursday

8:00 AM - 5:00 PM

Friday

8:30 AM - 2:00 PM

Build What’s Next

Apply to the Global Hackathon

The AI & Tech Sandbox Hackathon is a global competition for creatives, developers, strategists, technologists, and builders to create AI-driven solutions for real-world challenges in advertising, creativity, and automation.  

Winning teams are eligible for up to $500,000 in prize funding and the opportunity to bring their solution to leading brands. 

Applications close June 19, with the hackathon running June 22-24, and final submissions will be reviewed at the AI & Tech Sandbox on June 25. Winner to be announced June 26. 

Participation is open worldwide, with no need to attend Cannes Lions in person.

Get Involved Now
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Our Trusted Partners 

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Interested in Partnering?

Contact Us
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What's Happening

We’re bringing together innovation, creativity, and connection through a series of standout experiences. It's a place to pause, connect and refresh between sessions.

Discover how to become future-ready.

Whitepaper
Partner With Us

Interested in co-presenting, sponsoring, or activating alongside PMG at the Sandbox? Let's talk.

Podcast

Record With Us

Book time in our on-site podcast booth for interviews, conversations, and content capture at Cannes.

Meet Ups

Press Inquiries

Covering AI, media, or the Cannes Lions festival? Reach out for press access and media information.

Contact Us
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Build What’s Next

Apply to the PMG Global Hackathon at Cannes Lions 2026

The AI & Tech Sandbox Hackathon is a global competition for creatives, developers, strategists, technologists, and builders to create AI-driven solutions for real-world challenges in advertising, creativity, and automation.  

Winning teams are eligible for up to $500,000 in prize funding and the opportunity to bring their solution to leading brands. 

Applications close June 1, with the hackathon running June 22-24 and finalists will present live on June 25 at the AI & Tech Sandbox stage during Cannes Lions. 

Participation is open worldwide, with no need to attend Cannes Lions in person.

Get Involved Now
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Our Trusted Partners 

PMG
Koddi
Further
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Interested in partnering? Contact us
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Frequently Asked Questions

What is the AI & Tech Sandbox?

A beachfront hub at Cannes Lions where brands, creators, and tech leaders come together to explore and apply AI and emerging technology through hands-on experiences, content, and collaboration.

Where is the Sandbox located?

Miramar Beach, opposite the Hotel Martinez and a short walk from the Palais. 

What are the Sandbox hours?

Hours are 8:00 AM – 6:00 PM, Monday through Thursday, and 8:00 AM – 2:00 PM on Friday. Evening programming after 6:00 PM is invite-only.

How do I attend?

You can register your interest via this https://aiandtechsandbox.com/. A confirmation email with a QR-code to access the AI & Tech Sandbox will be emailed to you ahead of the event.

Is the Sandbox open to everyone at Cannes Lions?

Programming is curated. Most sessions and experiences are open to all, while a handful of workshops and evening experiences are invite-only.

Who should attend?

Senior marketers, tech innovators, creators, and platform leaders looking to move beyond theory and explore real-world applications of AI and technology.

What kind of sessions can I expect?

A mix of main stage talks, hands-on workshops, roundtables, and live experiences like the Hackathon, Innovation Gallery, and AI & Tech Bazaar.

Will food and drinks be available?

Light bites and refreshments will be available throughout the day. 

Is there a dress code?

Cannes style is smart casual. Think lightweight, breathable clothing and comfortable footwear. As the Sandbox is an outdoor, beachfront space, we recommend sun protection (sunglasses, sunscreen). Shaded areas will be available throughout the space.

Do I need to sign up for sessions in advance?

Some sessions will require pre-registration due to limited capacity. Details will be shared closer to the event.

How can my company get involved?

There are multiple partnership opportunities, from sponsoring key experiences to hosting private, curated gatherings. Contact us at marketing@pmg.com. 

What kind of exposure do partners get?

Partners are integrated into the experience through content, on-site activations, and visibility across the Sandbox environment.

Can I leave and come back?

Yes, re-entry is permitted during operating hours and subject to capacity.

Will there be security on-site?

Yes, security will be present at the Sandbox to support a safe and comfortable environment for all guests.

Press

Members of the press are welcome to attend. Media access and any interview or filming requests should be coordinated and approved in advance with our team. Please contact press@pmg.com.

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